SHOREMASTER FABRIC CHANGES NAME TO SHORETEX Fabric, Inc. TM
Starting July 1, 2014 ShoreMaster Fabric, Inc. of Fergus Falls, Minnesota will change its name to Shoretex Fabric TM .
The company has been manufacturing canvas and fabric products for the marine industry for 25 years.
Specializing in quality custom boat covers and boat lift canopy covers, it is, and has been a wholly separate entity from Shoremaster LLC, the boat lift and dock builders. The name connection between the two businesses has often caused confusion or an incorrect association of the two by customers and laypeople alike.
“Changing our name to Shoretex Fabric TM will clear up misconceptions of this sort and provide us with our own brand identity.” says Melissa Rogers, owner and C.E.O. of Shoretex Fabric. “This company has succeeded independently for over two decades, and we want to make that clear to all of our customers,” she added. “We were independent as ShoreMaster Fabric, and will remain so as Shoretex Fabric.”
Shoretex Fabric’s ownership, management, and location will not change. “It’s a change in name only.” says Bill Kasper, V.P. of Sales and Marketing. “We’re still going to cover boats and boatlifts. Shoretex Fabric customers will find us eager to provide the same professional quality products and service that they have come to expect from us,” he added.
Dealers may access company and product information at the new site www.shoretexfabric.com. They can also call toll free 800-203-0563.